After years of leading product design, I moved into a formal product role to shape a broader customer experience: how people discover, understand, try, and return to a new service. At Amazon Now Japan, I lead customer acquisition for Amazon’s emerging 30-minute delivery business. My scope connects product experience, onsite discovery, outbound channels, experimentation, and go-to-market execution across the customer journey.

For Prime Day 2026, I led the launch of Bottom Sheet and Reward Streak, coordinating product, engineering, marketing, data science, operations, and Amazon channel teams across Japan, the U.S., and the U.K.

The work helped establish scalable acquisition mechanisms for the new business, contributing to more than 100,000 customer acquisitions within its first two months and double-digit week-over-week traffic growth.